Performance Video Editor
Ads that stop the scroll. Edits that sell.
I'm Pavle Pešić — I edit short-form video ads for e-commerce and DTC brands on Meta and TikTok. Fast, AI-native, and obsessed with the motion and the first 3 seconds.
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The work
Hover to preview, click to watch with sound. Everything plays right here.
About me
I build ads that earn the next three seconds — then the next three after that.
Right now I edit direct-response video ads for a DTC brand selling into the US and German markets, through ecomhire — one of the biggest performance-video agencies in the Balkans. They bring together the region's best short-form editors and only take on people who pass their internal test. I'm one of them. Before that, and alongside it, I've edited for several agencies and e-commerce brands.
I learn very fast and I'm really strong with AI tools, software and technology in general — that's the main reason I broke into this field so quickly. My English is excellent and I communicate clearly, both in writing and on calls.
- Worked with several agencies and e-commerce brands
- Deep knowledge of editing and video design — pacing, sound, motion, and how every frame should look
- 500+ ads made, and over $150,000 in profit generated for the companies, agencies and brands I've worked with
What I bring
- Hook variations built for fast creative testing
- UGC, talking-head, split-screen, product demo & AI-avatar formats
- AI scenes when the footage doesn't exist
- Retention editing — pacing, captions, motion text, sound design
- Clean exports to platform spec, strict brief compliance
Toolkit
How we work
Simple, fast, and built around creative testing.
Brief
You send the product, the offer and the ads you like. I come back with the angle and the hook ideas.
First cut
Footage, UGC or AI scenes — assembled, paced, captioned and sound-designed into a finished ad.
Variations
Hook variants and format cuts so your media buyer has something real to test, not one lonely video.
Revisions
Clear feedback rounds, clean exports to platform spec, delivered on time.
Let's make
ads that perform.
Send me your product and an ad you like, and I'll tell you exactly how I'd approach it.
[email protected]